Coffeehouses, Music, and Wi-Fi, Go Hand-in-hand
October 05, 2007
Apple and Starbucks team up to offer wireless music downloads.
Thanks to a partnership between Apple and Starbucks, iTunes users can now wirelessly download songs via the new iTunes Wi-Fi Music Store at participating Starbucks Coffeehouse locations. Any Wi-Fi-enabled device (that can support iTunes) will doalthough Apple is, of course, hoping that iPhone and iTouch users will lead the charge.
iPhone users (and eventually, iTouch users) get a handy Starbucks icon, which appears on their device when they enter a T-Mobile Starbucks Hotspot and which is intended to make connection and song transfers easier (not to mention brand Starbucks even further).
To promote the new in-store feature, Starbucks is giving away 50 million free songs to customers at all of its 10,000 U.S. locations. From Oct. 2 to Nov. 7, baristas in the ubiquitous coffeehouses will hand out roughly 1.5 million Song of the Day cards each day. (Spend five bucks on a Venti Java Chip Frappuccino and you can save a dollar on a song.) The cards can be redeemed at Apples iTunes online music store. The in-store music service launched on October 2nd in 600 Starbucks locations in New York and Seattle and will expand to include San Francisco next month.