The Cow Company Takes 802.11b to Market
April 16, 2002
What do 802.11b, Gateway CEO Ted Waitt, and a cow have in common?
Gateway, Inc. today announced its latest wireless home networking initiative, which is based on a combination of 802.11b products and its notebook computers. A television ad campaign promoting the Gateway Wireless Home Network Solution is scheduled to debut Wednesday.The Gateway Wireless Home Network Solution is a package which includes the Intel AnyPoint Wireless II base station, desktop and notebook PC connections, convenient on-site installation, and three years of limited warranty coverage and technical support.
Gateway is selling this for $499, or for $299 for customers who purchase a Gateway notebook with an Intel Pentium 4 Processor-M. The $299 deal is also available to customers who purchase a broadband subscription from Gateway. Customers who already own notebooks with integrated 802.11b capability can pay $249 for the home networking package.
The TV commercial, which features CEO Ted Waitt and a talking Holstein, is designed to highlight Gateway's ability to provide complete hardware, support, and installation services to all consumers attempting to implement home networks.
Matthew Peretz is Managing Editor of 802.11-Planet.com