From WiMAX to Wi-Fi, Andrew's Wireless Offerings Run the Gamut
March 18, 2009
With more than 70 years in the telecommunications business, Illinois-based CommScope subsidiary, Andrew, has moved with the times and now sells everything from coaxial cable to microwave antennas.
Andrew's long history goes all the way back to 1937, when it was started as a sole proprietorship by engineer Victor J. Andrew. As the company grew over the years, it expanded from offering basic communications products and services to providing everything from coaxial cable to microwave antennas.
In December of 2007, Andrew was acquired by CommScope for $2.65 billion. It's now a wholly-owned subsidiary of CommScope, which offers everything from cables and connectivity to software and network design services to customers in more than 130 countries worldwide.
The acquisition has proved to be of great benefit to both companies, says vice president of technical marketing John Baker. "We're just past month six of the acquisitions, but in all respects, the companies are working very well together, and integration plans are under way I think everybody's very excited," he says.
A complete offering
Andrew aims to be a one-stop shop for all of its customers' wireless network needs. To that end, the company is divided into two key groups: Antenna, Cable and Cabinet, and Wireless Network Solutions. While most of the company's leading products are targeted specifically at cellular carriers, Baker says, a number of its solutions are also appropriate for wireless ISPs.
In general, Baker says, "We've got enterprise systems which provide end-to-end cabling, we provide products for data centers, and on the wireless side, obviously, antennasand we'll do complete in-building distribution systems that support Wi-Fi and other carrier technologies. So obviously, depending on what the wireless ISP needs, then we have a complete product set to support that."
That product set includes the company's Mag Grid, Microceptor and PD Series antennas at various frequencies, as well as a broad range of backhaul antennas for unlicensed bandsalong with Andrew's Invex3G wireless measurement solutions, which provide in-depth QoS measurements and performance reports. Still, Baker says most WISPs turn to Andrew for more basic items like cabinets and cables.
The company markets its solutions to WISPs through a network of distributors, such as Last Mile Gear and TESSCO, which sell the company's 2.4 GHz and 5.2-5.8 GHz antennas, as well as a wide range of cabinets, brackets, mounts and cables.
Focused on reliability
More recently, the company has released a full range of WiMAX antennas, as well as wireless location software"platforms for providing location information off of mobile networks and fixed networks," Baker says. "Those products are starting to come through in the wireless ISP area, where you want IP location for things like E911 that's a fairly hot subject at the moment."
In the larger picture, Baker says, what really makes Andrew stand out is its long history in the wireless market. "It comes back to the years of longevity of the company, and the stability there," he says. "Essentially, we talk to every wireless carrier in the world, I think it's fair to say we're competitive on priceand it's just then reliability, quality, and the Andrew name."
And while the company strives to be competitive on price, Baker says that's never the focus for its products. "Reliability and quality is really the message that we put out there," he says. "We compete openly with the competitors out there, but people obviously come back to reliability, qualityand the trust that you can put wireless performance in place."
Article courtesy of ISP-Planet.com.