Interop Las Vegas: It's a Jungle Out Here
April 30, 2008
Datamation's James Maguire offers an update from the floor of the Interop show in Las Vegas where the gamblers have come to gamble and the IT vendors have come to sell. Who faces longer odds?
I just arrived at the Interop trade show in Las Vegas and the event is huge. Interop Las Vegas has a clear message: the technology industry is alive and well. Economic downturn? What economic downturn?
This trade show is the crown jewel of the nearly one trillion-dollar information technology business. Everybody is here. Every tiny gadget maker, every big-bucks software titan, every last mobile firm, every start-up hoping to get noticed. Some 20,000 attendees, 500 exhibitors, and probably a dozen IT staffers who will gamble away the deed to their house. (Honey, Ive got some bad news )
The event is mis-named, in a sense. Its called Interop, short for interoperability, suggesting that these vendors want to play well with others. Well, kind of. In the hyper-competitive tech market, each vendor strives to interop with certain players while tossing a stiff elbow in the eye of others. Does VMware really want to be interoperable with Xensource? Thats like saying the New York Giants hope to partner with the New England Patriots.
The in-house client-server world, which consumed the mainframe, is now being rapidly nibbled by Software as a Service (or at least thats what SaaS vendors tell us, and SaaS is huge at Interop this year). The emerging technology of virtualization is a threat to the hardware vendors whose customers use it to get more from their existing servers.
Outsourcing services (also big at Interop) is encroaching on U.S. based software companies except there really arent any more true U.S. based software companies. Yes, there are firms with U.S. headquarters, but if they dont sell into global markets and hire the best talent worldwide and fast their lifespan is limited. The IT market is an eat-or-be-eaten jungle. Either keep up or youll be somebodys lunch.
For the rest of this story, click here. Story courtesy of Datamation.